Real engagement data from thousands of spa profile views across the STI directory — revealing which amenities, equipment, markets, and formats are capturing buyer attention in 2026.

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STI Spa Performance Audit™

See how your spa scores against what the market wants

The data above shows what buyers are looking for. The free audit shows you how well your spa delivers it — across guest experience, operations, marketing, equipment, and more.

Take the Free Audit

Free · 10 minutes · Instant scorecard