Spa Intelligence
If AI cannot describe your spa, it will not send the guest.
Travelers now ask assistants for the best recovery spa, longevity weekend, or couples ritual. Chains get named. Independent luxury spas get omitted — or linked to an OTA. STI audits the recommendation layer and rebuilds the signals.
The problem, in operator language
Room SEO is not spa SEO. Treatment menus, contraindications, modalities, and package names are what models cite.
25 properties can take half of AI hotel recommendations in a market. Spas are even more concentrated.
Visibility without a direct-book path is unpaid OTA advertising.
The $1,500 Audit
What's included
50–100 spa-intent prompts run across ChatGPT, Gemini, Perplexity, Claude, and Grok
Scorecard: Presence / Accuracy / Citation Quality / Sentiment / Direct vs. OTA Routing
Competitor set — 5 properties benchmarked against you
Technical gaps: schema, canonical spa page, robots / GPTBot, menu structure, FAQ
14-day fix list, prioritized by revenue
Pricing
We don't hide prices.
This market buys certainty.
Audit Only
Any luxury spa or hotel spa
Visibility Desk
Independent hotel / resort spa
Portfolio
Groups / 3+ properties
If the property also buys a Restore Stack or Wholesale Access package, the first 90 days of Visibility Desk are included on qualifying Full Build deals.
What you walk away with
Canonical spa page template
Treatment JSON-LD / schema pattern
"Answer-ready" menu module
Find-a-Spa listing boost for STI-certified partners
Frequently Asked Questions
Is this SEO?+
Partly. The job is what models have already learned about you, not only Google rank.
Do you guarantee #1 in ChatGPT?+
No. You get measurement, corrected source pages, and a direct-book path.
How is this different from The Wire or your blog?+
The Wire is industry intel. This is property-specific revenue work.