Pacific House Spa
La Jolla, CA · Spa AI Visibility Audit
This is an illustrative sample built for a fictional property. It is not a real STI client and no real client data is shown.
38/100
Visibility Score
6/40
Prompts Mentioned
4/6
Mentions Route to an OTA
Wrong Modalities Listed
- Listed: Swedish massage, deep tissue, facials
- Missing: cold plunge (property has one), red light therapy, PEMF recovery
Competitor Winning the Category
"Hotel X Spa" is consistently named the "best recovery spa in San Diego" across models — with a complete, schema-tagged treatment menu and direct-booking links.
Why This Matters
Pacific House Spa is a real luxury property with a cold plunge, PEMF recovery, and red light therapy — none of which AI assistants currently know about. Every one of the 6 mentions it did receive came from a directory listing, not the property's own site, and 4 of those 6 routed the guest to book through an OTA instead of direct.
14-Day Fix List
Publish a canonical spa page with a full, current treatment menu
Add Service + FAQPage JSON-LD schema to the spa page
Correct the modality list — cold plunge is not mentioned anywhere on the site
Add a direct-booking link on every spa page (currently routes through an OTA)
Create an "answer-ready" FAQ module for common AI-assistant prompts
Register a robots/GPTBot policy that allows spa-page indexing
Add price transparency for signature treatments
Submit updated pages for re-crawl and re-score in 30 days
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