This is the workshop-intensive
consultant’s laboratory that
concentrates on employing the key
business turnaround strategies
introduced in Program 1 and 2. *
Using real management situations with
actual spa owners we will analyze, plan,
and execute a course of corrective
action designed to achieve specific
business objectives. We will also
organize participants into consulting
groups that will teach you how
collaborate with and benefit from the
efforts of other professionals that may
be involved in your turnaround project.
Groups will be given a different case
model to evaluate, establish business
goals for, and to develop a
comprehensive plan of action. Our goal
is to teach consultants how to achieve
maximum positive performance results for
their clients through an efficient and
cost-effective program. This is an
absolute must for consulting
professionals that desire to stand out
and succeed in this rapidly growing
field.
Our
challenging 3-day course will help to
turn you into a savvy and skilled spa
consultant that can get top results for
clients and the highest professional
fees for you.
1. Case 1: Small day spa turnaround
•
Evaluating the client and business
•
Assessing business challenges
•
Performing an inventory of client’s
personal, professional, and financial
assets
•
Establishing business goals
• Creating
an action plan, including priorities and
timeline
•
Preparing the client for a turnaround
project
2. Case 1
•
Implementing action items from the plan
• Handling
potential negative consequences of
action items
•
Evaluating progress
3. Case
2: Large day spa in financial crisis
(advising on performance-improvement
concerns)
•
Evaluating the client and business
•
Assessing business challenges
•
Performing an inventory of client’s
personal, professional, and financial
assets
•
Establishing business goals
• Creating
an action plan, including priorities and
timeline
•
Preparing the client for a turnaround
project
4. Case 2: Group solutions workshop
•
Participants will work in small groups
to create solutions for Case 2 client
• Groups
will present their plan to other groups
for comparison
• Seminar
leader will evaluate group plans and
recommend adjustments as needed
•
Graduation ceremony and certificates of
achievement awarded
5. Marketing strategies for the
cash-poor business operator
•
Recognizing common marketing
misconceptions, traps and mistakes
• Working
the referral machine
•
Generating valuable PR attention
• Writing
press releases
• Working
the customer back-end instead of
front-end prospecting
• Building
co-promotional business alliances and
making them work
• Why
employees HATE doing promotional
services and events, and what clients
should do
to make them worthwhile
Vancouver British Columbia